So you’ve got the fever for marketing? Let’s discuss exactly what that means. Marketing is a term used to describe the way a company communicates with consumers to promote goods or services, or to grow the presence of the company’s brand. The purpose of marketing is to produce behavioral change from the audience. Marketing is a fundamental part of business as you can’t sell a product or service without the proper marketing behind it.
Marketing classes taught in college offer a comprehensive framework that includes a) identifying and targeting attractive segments with strategic positioning b) analyzing customers, company, competition, and the marketing environment, and c) making product, pricing, communication, and distribution decisions
Different Types of Marketing
There are dozens of different marketing techniques that span across various mediums such as Print, Online, In-Store Marketing etc. Colleges typically offer both broader marketing classes that teach broad skills used across these various marketing channels as well as in depth classes that concentrate more deeply on specific channels or marketing methods.
In addition, you can expect to learn a lot about data collection and analysis, the four P's of marketing (product, promotion, price, place), how to develop effective marketing and communication strategies, and so much more. Marketing is a career track that is always developing and changing as new technologies and products are created
Kind of Work
Work assigned in marketing classes at the college level will often extend beyond tests and quizzes. Often times, students are asked to work in teams to better reflect real world scenarios. Case Studies are usually looked at and individual or team projects tend to be as frequent as regular tests or quizzes. Parliament tutors can give you the head start needed to understand many of the core frameworks within marketing, such as properly identifying target segments, analyzing customers and competition, and applying this information to your product, communication, and distribution decisions.